As we mentioned in a recent blog post, we hired Work For Your Beer's inaugural class of interns for Summer 2017 and they've been kicking butt at managing events and creating content since the first day that they started! We're introducing you to these rockstars one by one. Last week, you met Nicole. This week, meet Emma!
Name: Emma Hatfield
School: Wingate University
I found out about Work for your Beer from a friend who is local to the Charlotte area!
What made you want to apply for an internship with Work For Your Beer?
As a senior communications major, the broad range of options that comes with a communications degree starts to seem less exciting and more daunting. I’ve been looking to find my niche in the vastness that is the communications field, and I thought that working for a company who likes to do yoga and drink a beer seemed like the perfect place to continue my search.
What made you excited to accept this internship offer?
About five minutes into my interview, I could already tell that I’d found the perfect internship. When I learned of the opportunities that were available with Work for your Beer, such as researching expansion, practicing my media management, and building upon my marketing knowledge, I knew this was the only way I wanted to spend my summer. This is an ideal opportunity to apply my marketing and social media skills while learning the ins and outs of a couple of the coolest industries around, beer and fun fitness. Also, hanging out at breweries isn’t a terrible way to spend a day at the office.
What have you learned since starting your internship?
Since starting my internship, I have learned how quickly an exciting new idea can spread like wildfire. When I started with WFYB, they’d been around for about six months and had a flagship at Lenny Boy. Now, we have expanded to more breweries and are gaining recognition by the day!
What has been the most exciting part of your internship so far?
So far, the most exciting piece of my internship has been getting to interact with so many cool and unique people.
What has been the most challenging part of your internship so far?
I haven’t encountered too many really tough challenges, but starting a line of communication using cold-calling techniques can make it difficult to get a response from those who aren’t familiar with our brand or aren’t local to the Charlotte area.
What is your favorite thing about being part of the Work For Your Beer team?
The best thing about being part of the Work For Your Beer team is absolutely the people. I hit the co-worker jackpot, and I am really enjoying being part of such a fun, supportive, and dynamic team!
What is the coolest thing that you’re working on right now?
Right now, I am working on a social media campaign and giveaway marathon. It is really awesome to be connecting with such an eclectic mix of local Charlotte businesses and influencers in order to accomplish an awesome goal: promoting body positivity, drinking good beer, and coming together as a city to reward those working for their beer bods!
What are you looking forward to in terms of the rest of your time with Work For Your Beer?
I am looking forward to gaining a deeper understanding of the craft beer and fitness industries. It is an incredible experience to work for a company that combines two fast-growing industries and I can’t wait to see all that can be accomplished by this incredible team!
What fitness activities do you personally like to take part in?
As one of the less athletic members of the Work for your Beer team, my fitness activities are pretty much limited to kayaking, rock climbing, yoga, and living in an apartment complex without an elevator.
What is your favorite local beer in Charlotte?
The answer to this question changes all the time, but right now my favorite is Honey Pie Double IPA from Birdsong! It is a limited release beer, but I make sure I can get my fill while it lasts!