After we founded Work For Your Beer in December 2016, we started thinking about the types of companies we wanted to partner with to bring our audience content that would enrich their daily lives and help them to balance work and play in a healthy way. Immediately, our minds went to OrthoCarolina.
The Work For Your Beer community is made up of active, beer-loving folks in the Queen City. Some of those people are just weaning into fitness, and some of them have been athletes for their whole lives. In either case, they’re out there exerting physical effort working out at local breweries. And as much as we can write about safe exercising practices and offer recovery tips, we’re not the experts. We knew OrthoCarolina had a team of medical professionals who can offer expert insights and advice to our audience that we’re simply unable to provide.
Excitingly for us, OrthoCarolina understood all of this and agreed that a partnership between our organizations would make sense. Like we said, our goal is to team up with partners whose organizations can enrich our audience’s lives—so, working with a team of people who are literal experts on health, fitness, and the human body is basically like hitting the jackpot.
We’ll be working with the OrthoCarolina team to bring our community members content that is relevant to their active lifestyles. Expect to see us sharing a few blog posts a month outlining things like proper stretching techniques, what happens to your body during different types of workouts, and more—all featuring expert input from medical professionals.
We hope you’re as excited about this partnership as we are, and we can’t wait to continue educating and entertaining you on all things fitness, beer, and balance with OrthoCarolina by our side.